As the world faces an era of unprecedented information overload, audiences are demanding news they can trust, delivered in a format that respects their time and intelligence. This year’s Digital News Report confirms that live news is a key driver of reader trust, with a majority of people turning to trusted sources for updates. But how can publishers respond to these new realities?
As a multi-functional, interactive news experience, live blogs are uniquely suited to meeting today’s challenges. By prioritizing transparency, they make it easy for readers to see how their news is gathered and who they are getting it from. They also offer a natural space for in-context fact-checking, source attribution and conflict of interest disclosures. And with features like multi-reporter collaboration, streamlined formatting and powerful AI-powered tools, they can also be highly efficient for editorial teams.
Real-time media monitoring (RTMM) helps comms professionals gain insights into the events, themes or narratives that are engaging audiences in the moment. RTMM is used by a variety of Comms teams, including corporate communications and trust & safety departments of global brands, and strategic comms advisors at major agencies.
Google’s technology uses algorithms to organize millions of stories in dozens of languages and make them discoverable to everyone, every minute of the day. You can find top news in Search, the News tab and in headlines & search across Google products. But it’s important to remember that these results are not personalized, they are based on the most popular stories being covered around the world at any given moment.